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Meta’s campaign to promote scrutinized youth safety features involved hundreds of family influencers

todayMay 20, 2026

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Meta has partnered with a network of mom and family influencers to spread the word about its teen safety tools and message that Instagram is safe for teens, according to a new tech watchdog report. The promotional push has come as Meta faces ongoing concerns from online safety groups, parents and advocates about those tools’ effectiveness.

Meta has partnered with a network of mom and family influencers to spread the word about its teen safety tools and message that Instagram is safe for teens, according to a new tech watchdog report. The promotional push has come as Meta faces ongoing concerns from online safety groups, parents and advocates about those tools’ effectiveness.

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